The LEGO Enterprise History

The history from the LEGO firm begins in 1932 the moment Ole Kirk Christiansen, a Danish carpenter, decided to start a business merchandising his wood made toys door to door in the town of Billund, Denmark. He called his new business “Lego” – a combination of two Danish phrases, “leg godt, ” which suitable “play well. ”

In 1958, you’re able to send founder, Godtfred Kristiansen, patented a system just for coupling the plastic bricks that would after become known as LEGO “Automatic Binding Bricks. inches The invention allowed LEGO to produce more diverse and complex toys.

After that, LEGO broadened their offerings and began to meet the needs of both kids. It produced a line of “Minifigures” in the mid-1970s that contained human results with posable arms, and also marketed rings sets for young girls.

An alternative expansion in 1979 saw the creation of LEGO Space sets, bringing out astronaut minifigures, rockets and spaceships, among other well-liked themes. In 1999, the LEGO Group entered the Star Battles market, today lego fan tomorrow it architect and vdr provider launching value packs featuring the X-wing jet fighter and LINK Fighter.

As the company grew, it should increase their ability to launch new products quickly and effectively. To this end, it chosen management consultant Jorgen Vig Knudstorp.

He helped the business cut down on inventory and reduce production time. This individual encouraged the company to build contact with main toy firms, including Target, Wal-Mart and Toys ‘R’ Us.

He also announced LEGO Recommendations, an online community where supporters could submit proposals for new Lego sets that they wanted to watch produced. This kind of allowed PROFANO to test the appeal of new choices and gain feedback before committing to these people.

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